The Ask: Many dealers are only able to floor one appliance at a time. GE Appliances requested in-store signage that would help demonstrate the breadth of new colors available for their UltraFresh Front Load Washers, along with signage to help explain additional features.

The Solution: We created a display featuring tiny color swatches of the laundry machines that invites customers to take the swatches home. Additional signage was designed to highlight the airflow involved in the UltraFresh Vent technology and condense the features down to a quick read.

The Ask: GE Appliances is the parent company of several brands. This request was to create in-store signage for new dish drying technology in the voice of each distinct brand.

The Solution: We tailored copy for each brand while quickly explaining the benefits.

The Ask: These compact washer and dryer units are designed to go anywhere. We were tasked with creating signage that prioritized and clarified the benefits of these space saving features.

The Solution: We used icons, imagery and copy make the benefits clear and eye-catching, with the new idea that these features can make any room a laundry room.

The Ask: GE Appliances partnered with Star Wars for Black Friday 2017. We needed signage that highlighted this partnership for dealers to display in store.

The Solution: We crafted copy and headlines that fit both brand guides and created the story of why GE Profile Innovation was a good fit for Star Wars.